Capability

Project Strategy and Communication

Define what the audience must understand, which decisions the work must support and how each output will be used.

What it can include

  • Communication objectives
  • Audience and sales-context mapping
  • Output planning
  • Review and delivery structure

Useful when

  • A project needs one coherent brief across design, marketing and sales
  • The team is unsure which visual outputs are commercially useful
  • A launch or presentation has a fixed decision deadline

Project enquiry

Discuss strategy and communication for a project.

Discuss a Project