Secondary practice
Corporate Perception
Corporate Perception helps businesses explain complex capabilities to prospective clients, partners and other stakeholders through an agreed programme of positioning and visual communication.
Suitable situations
Use it when the perception problem is specific and commercially important.
Typical triggers
- A complex capability is difficult for buyers or partners to understand
- The company is entering a new market or category
- Sales material describes services but does not establish a clear commercial position
- A leadership, partnership or transaction milestone requires sharper company communication
Scope
Defining the communication requirement
The engagement begins with the audience and the information they need to understand about the company, including where existing material leaves that explanation incomplete. The agreed scope may combine positioning work with company presentations and visual material, according to the specific communication requirement.
The work is commissioned around a defined requirement, such as introducing a capability, entering a market or preparing a company presentation, with responsibilities and deliverables agreed before production.
Project enquiry