RECAP / Real Estate Content Authority Program
Consistent project information across marketing and sales
RECAP provides a common reference for approved project information, visual material and communication priorities, helping teams coordinate production as a development moves through launch and sales.
Discuss RECAP
The commercial problem
Project communication drifts when every team works from a different brief.
When several teams prepare brochures, visualisations, films and sales presentations, changes to the underlying project information can become difficult to track. A shared reference helps those teams identify which version has been approved and which material requires revision.
RECAP brings the approved project description, factual references, asset library and publishing priorities into an agreed production framework, with each output planned for a defined audience and use.
- One approved project narrative and fact base
- Content priorities tied to launch and sales stages
- A controlled visual and verbal asset library
- Distribution planning across selected project channels
- Change control as drawings and availability evolve
Suitable commissions
For projects with many outputs, suppliers and sales touchpoints.
RECAP is most useful when the project will be communicated for months or years, several teams will create material, or design information is likely to change during the campaign.
The programme supports the developer's marketing team by establishing shared references and review responsibilities, with the scope of content production and updates agreed for the commission.
- Pre-launch communication planning
- Campaign and sales-gallery content coordination
- Channel-partner and remote-sales consistency
Project enquiry