What can a record of project exploration show?
Depending on the implementation, interaction records can identify which areas or information a visitor explored. They provide a reference for a subsequent discussion, but they do not establish why the visitor made those choices.
Does repeated viewing establish purchase intent?
A repeated visit to a floor plan or amenity may reflect interest, uncertainty or a comparison with another option. The sales team needs to ask about that activity before treating it as evidence of a preference or readiness to purchase.
What should be agreed before collecting interaction information?
Define the purpose of collection, the information required, how visitors will be informed and who will have access to the records. Consent, retention and the connection to follow-up processes need to be addressed as part of the implementation.